Eugene Rimmel was a French businessman that has taken then world of cosmetics to a totally other level. Such was his achievements that the word Rimmel is used as the word for ‘Mascara’ in 6 languages, on mean feet!
How Eugene Rimmel Became
Eugene was born in France but when his father got offered a job managing a cosmetics shop in Bond Street London his family moved, this was to be how he became the cosmetic mogul he became.
Eugene Opens The House of Rimmel
At 24, Eugene opened the ‘House of Rimmel’ and in that very same year he and his father developed their own brand of cosmetics. Eugene was seen by many to be one of the leaders of beauty and healthcare as he was the first to bring scented pomades, mouth rinses and the first of its kind of toilet odouriser known as ‘toilet vinegar’.
Eugene developed non toxic mascara and was the first to bring to the world of cosmetics mail order catalogues as well as being a great marketer!
The Prince of Perfumers
Eugene Rimmel was later to become known as the ‘The Prince of Perfumers’ and was granted 10 Royal warrants from heads of states all over Europe for his cosmetics.
Rimmel Mascaras and Rimmel eyelash products are some of the most widely used over the globe and continue to be innovators in the cosmetics industry long after Eugene has gone!
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